Marketing Your Home In A Digital Age

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It’s 2017, and the way properties are being marketed has changed. As the world becomes increasingly connected through the use of technology, buyers can learn everything about a home and never physically see it. The home search process has become highly accelerated which means as a seller, you only have seconds to make a first impression.

1.Make sure your home is prepared on both the inside and outside for all photo, video and virtual reality shoots before they occur. Sellers need to understand that real estate listings are typically syndicated to numerous websites the minute they hit the local multiple listing service. While it is possible to change photos on a listing at any time, those new images may not update to all websites instantaneously. Each website has its own schedule for refreshing feeds, and images showing different property conditions can cause buyer confusion.

2. Image is everything. Pictures captured using sophisticated camera equipment can be unforgiving. Therefore, you need to truly clear the clutter from any space that is going to be photographed. This means removing excessive amount of appliances from kitchen countertops and keeping decorative items –pictures, statutes, collections, plants to a minimum. While you may not think these things would affect photo and video images, it may devalue the space and detract from some of the home’s best features.

3. Straighten, primp and fluff. Comforters and bedspreads need to be wrinkle free and pulled tight. Pillows on beds, couches and chairs need to be fluffed and arranged accordingly. Scan the beds for any stray sheets hanging down on the sides and tuck them under the mattress. All seat cushions should be flipped over and straightened out as if they were appearing in a catalog photoshoot.

4. Bathrooms hide everything for pictures. That means removing the toothbrushes, mouthwash, bathroom cups, hairdryers, make-up and whatever else from the counters. Don’t forget the shower and bathtub stalls – no one wants to see what brand soap you are using. Clear everything out of here, including from the shampoo shelf.

5. Outdoor Furniture, Exterior Light Fixtures, Summer Kitchens, etc. Dirty furniture, worn fixtures and a summer kitchen that hasn’t been cleaned since your last barbecue six months ago can dampen a spectacular outdoor setting. Pollen, dirt, dead bugs, rust and sun beaten cushions can make your outdoor space appear worn and not well maintained.

While all of this may seem like a lot of work, a little extra effort to elevate your property’s digital presence will go a long way when selling your home.

If you have questions about buying or selling a home contact Lisa G 704-264-4941 or Liz B 704-607-9918

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