WBA Corner July 2019

Standing tall with the WBA! President Marcus Watson, Guest Speaker Rachel Gerstner, Bright Crayon Marketing; and Past President Jimmy Grappone, Costello Real Estate & Investments

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WBA Meeting Minutes 
The Waxhaw Business Association’s monthly breakfast meeting moved to its new permanent location at The Dreamchaser’s Brewery, to the delight of attendees. There was a great vibe and energy in the room to go along with the WBA meeting’s new location.

We’d like to thank our table sponsor, MEI Publishing. Breakfast sandwiches, fruit, and coffee were provided by TRAX Stop & Shop. Door prizes were given away by MEI Publishing‘s Carl Koch, Jimmy Grappone with Costello Real Estate & Investments, and Phil Nederlk with PayChex.

Featured Speaker
Our Expert Speaker this month was Rachel Gerstner, owner of Bright Crayon Marketing.  Bright Crayon Marketing is a local social media, website, and marketing firm serving clients up and down the Eastern Seaboard.

Mrs. Gerstner’s presentation, “Social Media: Protect Your Brand & Grow Your Social Presence”, had audience members taking copious notes!

Three Key Takeaways
1) Develop a Social Media Mission Statement including guidelines for what you do and do not post.
2) Master one platform first, then expand.
3) Use your own original pictures whenever possible. Purchase photos or confirm they are in the public domain when not using yours, and always give credit to the source.

For an in-depth assessment of your social media, or to enlist Bright Crayon’s social media and branding services, contact Rachel Gerstner at 980-875-0350, or via email at brightcrayonmarketingnc@gmail.com. Find her business online at BrightCrayonMarketing.com.

Community News
Officer Vic Montalvo of recent television fame spoke about the Waxhaw PD’s Backpacks for Back to School giveaway, which will take place at Waxhaw Elementary on August 17 from 11 a.m. until 3 p.m. They are still looking for sponsors to help provide and give away 600 backpacks for the coming school year. Individuals and businesses interested in supporting this cause can contact Officer Vic at VMontalvo@waxhaw.com.

What Happened Around Town?
July 4 – Independence Day Parade in downtown Waxhaw
July 16 – UCCC Ribbon Cutting at Expressions Family Dental
July 17 – Waxhaw Business Association meeting at The Dreamchaser’s Brewery
July 23 – UCCC Ribbon Cutting at Waxhaw Escape

What’s Coming Up?
Check the Town of Waxhaw and Waxhaw Business Association Facebook pages to keep informed about upcoming events in the town and with town businesses!

New Members
Signs of Heaven – Laura Lynn Nixon
Waxhaw Woman’s Club
Find all of our members online at http://bit.ly/wbamembers



The Waxhaw Business Association is a non-profit membership organization created to promote and advance the commercial and economic interests of its members and to promote the Town of Waxhaw as a place that’s open for business.


To encourage, support, and promote Waxhaw’s thriving business community through education, networking, and communal gatherings. To strengthen Waxhaw’s business environment through personal relationships and to make Waxhaw a better place to live, work, and play.


To create an environment for Waxhaw’s retailers, restaurants, service providers, and non-profit organizations to meet, collaborate, and foster relationships. To enhance the experience of all those who visit Waxhaw and our commercial establishments.

The WBA’s next meeting is August 21, 7:30 a.m. to 9:00 a.m. at The Dreamchaser’s Brewery. Join us for a light breakfast and networking. Get the latest on what’s happening in the Waxhaw business community and learn from an engaging speaker! Unfortunately, coffee will be the strongest beverage served.  

If you’d like to join us as a first-time guest, reach out to a current member and ask to be invited to our monthly breakfast meeting. Membership is affordable at only $150 for the year for businesses and $75 for non-profits. WBA membership is tax-deductible.

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