When you take a picture with your smartphone, the resulting image consists of millions of pixels. When you enlarge your photo, it tends to blur or pixelate, especially if it was shot in a lower resolution.
Aside from pixelation, your smartphone photo has another drawback. Even if you use Photoshop, it is time-consuming to isolate particular elements of your logo, for example, without leaving some unwanted artifacts.
Because vector graphics avoid all these problems, they have become a web designer’s favorite. As vectors only consist of start-points, end-points, and angles, you can effortlessly scale them. You can make them as small as a favicon or as large as a billboard without losing their crisp edges along the way. You can also easily break them apart and use their elements somewhere else on your website. You may have already sensed my enthusiasm, vector graphics are highly flexible, and a web designer’s dream.
The next time when you buy a logo from a graphic designer, make sure that you also receive the vector graphics file along with the permission to alter the logo if necessary. These are usually files created with Adobe Illustrator ending in .eps or .ai. This may cost you a little more upfront, however, you will save a lot of time and money when you want to use your logo on your website.
Here is another helpful tip. When your graphic designer prepares the Adobe Illustrator file for you, remind them to outline the fonts, thus converting them into vectors. Such vectorized fonts allow your web designer to work on your logo right away without access to the original fonts.