One of the many buzzwords in web design is “freshness.” Usually, the word freshness describes the state of the produce at your nearby grocery store. When grapefruits are fresh, they look appealing, and you may want to enjoy them in a yummy salad.
The term “freshness” in web design follows a similar concept.
In broad terms, a website is considered fresh when its content is current, and the flow feels smooth and efficient.
Content refers to everything on a web page: texts, photos, events, your picture gallery of your team members, your blog – everything. In the eyes of visitors, your website is outdated if, for example, it lists upcoming events that happened months ago. Or it shows team members who no longer work at the company. If your most recent blog post was from a year ago, then you may want to invest some time to write a few new articles.
Before the era of Facebook and Instagram, websites were organized hierarchically. The page length rarely exceeded the height of your monitor. Yes, a monitor was often the only device displaying the treasures of the internet – forget about smartphones or tablets. If you had more content, then you simply created additional web pages.
In today’s world, web pages are designed differently. They are meant to work on all devices and need to be controlled with a thumb. It is all about user experience. Your visitors should be able to smoothly and efficiently scroll through your content without the need to jump to another page, requiring a consistent, exciting, and engaging flow.
Once you have re-launched your website, you won’t look back. You may even get a compliment or two that your website looks fresh.